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Social media is really huge and your target audience hangs out there, you just need the right social media marketing strategy to convert social media followers into customers. Obviously, the customer is one who pays your business, hence this shouldn’t be ignored at all. How To Convert Social Media Followers Into Customers Social media is really huge and your target audience hangs out there, you just need the right social media marketing strategy to convert social media followers into customers. Obviously, the customer is one who pays your business, hence this shouldn’t be ignored at all.